How to use the certification
How to advertise to add value to your certification
- How to use the certification ?
How to use the certification ?
Communicating effectively on the Origine France Garantie certification offers you the opportunity :
– to increase your reputation
– to enhance your image
– to increase your sales
To achieve these objectives, it is necessary to organize your communication in three steps :
- Rethink the packaging or the products concerned : you must think about how to include graphically the label on the concerned packaging. Will the use of the certification be accompanied by a message or a short argument ? You can also take this opportunity to rethink the packaging in its entirety. Be careful, when including the Origine France Garantie logo, you must respect the communication guidelines and have your creations validated by Pro France.
- Update your communication medium of your company : you can review these tools to advertise the strengths of the labeling of your products. Don’t forget to promote your certification on your website, your social networks but also on your catalogues, invoices, electronic signatures, as well as on your event materials.
- Use direct marketing : this good news is the opportunity to launch an emailing or direct mail campaign to all of your contacts and partners.
- Organize an event and make press relations : you can organize an official awarding ceremony, linked with our association, in your factory by inviting local, professional and/or national press. You can also send a press release.
Do not hesitate to inform or even raise awareness among your clients to give meaning to this labeling :
- Prepare an editorial content to explain why you started this process. It’s about adding value to your action and to explain your motivation.
- Prepare a text to explain the certification (why, how it works, How to get it…). The aim is to give credibility to the approach.
- Choose the supports on which to incorporate these texts : on your website, on your company brochures…
- Formalize a description of the product by including the notion of labeling. It will be essential to think in terms of customer benefit. What are the arguments that can arouse his interest ? Remember to inform or even train your employees so they are able to explain and promote this certification.
- Produce regular content in link with the labeling on your website : talk about your suppliers (interview,description, report…), highlight yours values, your commitments and your initiatives. In short, anchor your approach over time and prove the certification has meaning for you, it reflects your company’s philosophy.
All of these steps must be organized ahead and orchestrated in time for maximum effectiveness. Your company must be able to “reap the benefits” of this new competitive advantage.
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